How to Boost Traffic Using Facebook Groups
We all use Facebook pages to get a brand identity on the world’s most popular website that people actively and religiously spend time on every day. A brand page helps you communicate with your existing and prospective clients, and you’re for sure leveraging the resource to your greatest advantage. However, there is still one more resource on Facebook that many marketers are still not utilizing well – that is, Facebook Groups.
Groups, unlike pages, are built around an area of interest or a lose idea instead of your specific website, blog or brand. But by creating a group that gathers people whose area of interest your brand caters to, you could get a significant boost in high quality traffic to your Facebook page as well as your company’s website.
If you are not active on Groups, read the following little tips to get there and generate an awesome volume of traffic.
- Create a Group that Focuses on an Interest Most Relevant to your Blog
Let’s see this one through an example: If you are a vacation rental owner, it will help you to create a group on travel and tourism in your city. Start conversations around what your city has to offer and how staying in a perfect accommodation (such as your property) could enhance that experience. However, be careful to not over-advertize – the group should serve its original purpose of talking about experiences in the city and not just selling your rental to prospective clients.
- Join Existing Facebook Groups in Your Niche
For most subjects, there is a chance that at least one Facebook group already exists. Check for these existing groups and join them if they are active and relevant to you. Build a personal identity there by sharing useful information, and eventually people will begin to recognize you and your brand, thereby building awareness.
- Create Good Quality Custom Content like Profile Pictures, Cover Photos and Descriptions for Your Group
Make sure you start right by giving your group a nice appearance. Create a profile that gives a professional yet warm and inviting vibe. Write a concise description and put up personalized pictures. It will help you to use some of your own pictures, like if you are a fashion designer, you can put up pictures of your own boutique in a group that discusses your category of fashion in general.
- Use Pinned Posts for Promotional Activity
Most groups have ‘promotion days’ when you can pin posts to promote your brand or announce an ongoing offer. Use these pins to get a boost in traffic to your website every now and then.
- Use the Group to Analyze and Predict which Topic/Post Idea would Work Well
Kindling conversation is one of the primary purposes a group serves. And once you get some conversation started you can get awesome insights into what’s on people’s minds, what’s trending and what they would want to learn more about. Based on these observations you can get reliable ideas for your next blog post or page update. So for all those bloggers who struggle to find suitable new post topics, a relevant group is where you should look for inspiration!
- Get Personal – Share Anecdotes about Your Brand, How You Go About Your Work etc
On your own group you can share some behind the scenes action to communicate your brand philosophy and your dedication towards your work. Also, you can write some amusing anecdotes about how you started your company/blog/brand. Make sure these posts are short and interesting.
- Build a Dedicated Group for an Event You are Conducting
If you are conducting a seminar, webinar, exhibition or any other event, build a group for it well in advance and use it for getting the participants talking. Get ideas, and also post offers like discounts for early bird registrations etc. Slowly build interest in the event to ensure greater and more active participation.
- You Don’t Need to Restrict Yourself to Only One Group
You can be part of more than one group and more than only a single area of interest. If you think of it, a lot of different niches may lead up to your niche in terms of commonly held common interests among people. For example, if you sell sports accessories, you might like to be present in fashion, fitness and health food groups besides the obvious sports groups.