There exists a formula for making a successful blog. Using it, you can create a blog that generates an income good enough to pay all your bills, and beyond
The most successful bloggers around the world have the luxury of working from anywhere they are and never having to take a regular job again in their lives. If this is the life you dream of, here is what it takes to create a blog that brings in a steady income big enough to let you quit your day job.
- Choosing What to Write On
To be a successful blogger, you have to be a subject matter expert. However, within the same subject that you specialize, some things tend to do better on the Internet than others. Naturally, choosing your niche to align with what people search for the most on the Internet will get you better traction.
You want to pick a niche that has enough buzz going about it, but not so much that the already existing competition dulls your chances at success. For example, blogs on news, politics and gadgets are a plenty.
There will be a big barrier to overcome if you want to get famous as a blogger in any of these high-competition spheres. This is not to imply that you should leave out your forte just because it happens to have greater competition – but if you have to make a choice between two subjects that you are equally good at, choose the one that’s easier to penetrate.
You can use numerous methods for choosing a blog niche – social media platforms are one of them. Just observing what’s trending on these platforms can give you an idea of how much potential a particular topic has. Use Reddit, Quora and Twitter to your advantage. In addition, a peep into what kind of literature people are reading can give you useful hints – watch out for the most popularly selling books on Amazon and it might get you closer to your answer.
- Right Presentation of Content and Regular Updates
Whatever content you put on your blog – pictures, infographics, text or videos, should be of a high quality. If you are primarily writing, polish your language skills and present a most refined text possible; if a picture blog is what you are looking at, invest in a good quality camera and brush up your photography skills to make your pictures look professional.
How often you should post new content is a highly subjective question. Some bloggers put up three posts a day while others post once in a month, both to the same level of success. Study your subject line, know what your audience are looking for and post accordingly. A fashion following audience may want more regular updates and short form content, while industry experts in a field like artificial intelligence may be looking for detailed, long-form content with a relatively lower frequency.
- Making Content SEO-friendly
Besides promoting your blog on social media, you should look at organic rankings as a powerful tool to drive in traffic to your blog. Learn SEO basics, if you still haven’t, and optimize your website as well as each post to rank for your chosen keywords. Install a good SEO tool like Yoast SEO on your website and go by its suggestions on optimizing.
- Buying the Right Domain Name
An easy-to-remember domain name tends to do better than a complicated one. It is also, in most situations, a good idea to include one of the keywords you will predominantly target in your domain name.
As for your domain extension, choose something global like .com, .net or .org if you want to cater to a global audience. And if your readers are going to be more localized, go for a country specific extension like .in.
- Doing Smart Social Media Publicity
Free tools can easily tell you which days of the week and specifically which hours of the day are best for your social media posts to get noticed by a maximum number of people.
Use these tools to get the best out of your publicity efforts for the blog. You can also pre-write your posts and automate the process of when they go live – so even while you snooze, you continue to get the benefits of social media.,
- Knowing the Sources of Monetizing Your Blog
Do not leave this one for later. Educate yourself on how to monetize a blog and start as soon as you have some traffic flowing in. Google AdSense and Amazon Affiliate are the most popular global programs to let you earn money from your blog. Besides these, you can eventually begin to approach individual brands, manufacturers etc related to your niche to advertize on your blog.
Money from a blog does not come in a day’s work – it takes months of patience, persistence, innovation, and also a little bit of luck to become a successful blogger. Get your cocktail right and this fascinating dream will become a reality for you!