Email Marketing Benefits That Makes It a Popular Marketing Tool
Email marketing is a major digital marketing channel that has been the marketer’s favorite tool for the last few years and is set to remain so. It has consistently driven the highest returns on investments and works well for most industries, but especially the retail space. Let’s give you 11 key benefits of email marketing that will give you enough reasons to start looking at email marketing very, very seriously if you don’t already do.
It allows an Interesting Degree of Segmentation
Email marketing software let you segment your emails based on numerous pre-defined criteria. So if your brand has an ongoing offer in selected cities, you can send the email announcing the offer only to those of your subscribers who live in those cities. Likewise, you can segment your subscribers by their areas of interest, age groups and multiple other user personas, in order to send them the most relevant content. When your marketing efforts are this targeted, you get phenomenal
It has Consistently Driven the Highest ROI among Marketing Channels
Email marketing has been one of the most reliable digital marketing channels till date. It fetches the greatest ROI among other marketing campaigns. The Direct Marketing Association confirms that every $1 spent on email marketing fetches you $40; this is much higher than that of CPC ads and social media marketing.
Email Marketing is Non-intrusive
Email marketing is available to a person to access at their own discretion; they can view it at a time they like, and at times, if the subject line doesn’t seem relevant, they can choose to not open a marketing mail at all. This makes email marketing a very non-intrusive form of digital marketing unlike placing ads in the middle of content that end up annoying the viewer. In addition, a person who is not interested in receiving your emails can very conveniently unsubscribe from your list, making it a form of marketing that gives the customer the choice to receive it. This in the long term gets you better quality leads and enhances your conversion rate.
It is Inexpensive
Email marketing is one of the most cost-effective digital marketing channels. Drafting good emails and investing in software that automates your mails, evaluates performance and segments users based on different criterion is all you need to do to create potentially successful email campaigns.
It allows for Excellent Analytics
You can track how many of your subscribers opened the mail, how many of them clicked on it to get to your website, what content performed the best, which graphics attracted your viewers the most, and a lot more through email marketing analytics software. Therefore, the channel allows you great control over monitoring your efforts, giving you remarkable insights into what tactics you could be employing in future to achieve even better results.
Taps Impulse Buying Instincts – with strong Call to Action emails
A smartly drafted email with a persuasive call to action can rocket your sales within 24 hours of sending out the email. Knowing your consumer and their typical buying behavior is key here.
You can Send Personalized Emails
Once you have some data about your consumers, you can start sending them emails based on their interests, buying behavior and on their special days like birthdays and anniversaries. This targeting helps you get in traffic with high convertibility. You can always use interactive feedback forms to get to know your user and use data from these forms to target marketing emails.
It is Environmentally Sustainable
You can send interesting information about your brand, product catalogs, newsletters and offers to people without having to print any of it on paper. Therefore, email marketing substantially reduces the need to print promotional material on paper and qualifies for an incredibly sustainable tactic.
Email Content is Easy to Create
You do not need any special technical training for creating terrific emails. Some creativity, consumer insight and ease of accessibility are all you need to infuse in your mails to make them do the magic. As for graphics and visual content, you can use some easy-to-use design tools available freely on the Internet to create captivating visuals.
It is a Great Way of Enhancing Brand Awareness
In small shots, you can send across interesting bits of information about your brand that helps people relate to it. Emotions hugely drive consumer behavior and if you can connect to your potential customers at an emotional level by sharing anecdotes, brand philosophies and vision, there is nothing like it. Make sure that you share only a limited amount of information in any one email – an overload of it kills interest instead of arousing it!
It encourages some Degree of C2C Marketing
If people like an email, they often share it with others in their network. The sharing and forwarding may not be as frequent as social media shares, but it is still good enough to warrant you a fair share of C2C marketing. And when people start doing that, the number of your subscribers grows organically, which translates to a dynamic increase in conversion rates.
While social media is gaining huge popularity, no one can deny the immense benefits email marketing offers as a marketing tool. This trusted email marketing channel is utilized by thousands of companies globally as a vital marketing tool. If your business is still not harping on the advantages of email marketing, it is high time to do so.