When you choose AdSense, Google does the job of figuring out what your site talks of and place relevant ads there. You get paid based on the number of clicks each ad is getting.
On the other hand, with affiliate marketing, you yourself choose what product(s) you want to sell and tailor your content to sell it.
Most websites should ideally use a combination of them both, but which one to use predominantly is a question marketers often debate over. Certain characteristics of the advertising platform, that is, the website that holds these ads, determine which one of the two would be more fruitful.
If you are perplexed between choosing Google AdSense or affiliate marketing, check out below points to make an informed decision.
- If your blog is less subject-specific in nature: Choose AdSense
If you are playing around with many subjects and talking about a combination of many of them at the same time, for example, a lifestyle journal that superficially combines home décor, fashion, travel, and food, AdSense will serve you well.
On the other hand, if your niche is either one of the above, and you go in-depth exploring it, affiliate marketing will be your best bet. Establishing yourself as an authority on a subject and producing regular, high-quality content on it should make you influential enough to run a successful affiliate marketing campaign.
- If you want to start earning quickly off your new website or blog: Choose AdSense
Say you have a new website with about a dozen pages and you have just about started getting traffic, you can start making some money off those pages using Google AdSense. At this stage, it will be unlikely for you to have a reputation on the Internet that makes people buy what you ask them to – so affiliate will not fetch you much of a profit.
- If you already have a group of followers: Choose Affiliate
The quality of your traffic makes all the difference to the results of an affiliate strategy. If you have a small yet very loyal and ardent group of people who subscribe to your blog, you will be able to generate a much larger income than you would with a large but inconsistent visitor base.
So if you already have email subscribers who trust your opinion, start promoting products on your blog as an affiliate. Your voice will have an impact on their buying decision and will consequently fetch you substantial commissions.
- If you have huge volumes of site visits: Choose AdSense
For super high traffic websites, AdSense works like magic. The more the number of people visiting your page and seeing an ad on it, the more the number of clicks. Here, quantity leads to gains. So if your blog gets thousands of unique visitors a day, some ads will definitely be the way to go for generating a serious income out of it.
- If you are a novice to the world of digital marketing: Choose AdSense
Google AdSense comes with super easy instructions for installation. And once you are done with the initial basic steps, Google’s bot takes on from there for deciding which ads to place on which page. The number of clicks and the equivalent income is also decided by a fine algorithm whose fairness you can rely upon!
Moreover, you do not need to cross any minimum traffic threshold to be eligible for activating an AdSense account. Considering these rather low barriers to entry, AdSense should definitely be your first choice of digital marketing as a novice blogger. Once you get a hang of it and once your visitors start converting to subscribers, you can move to a combination of AdSense and affiliate.
- If you want to keep updating existing content and adding new dimensions to your website: Choose AdSense
If you want to stay flexible about the contents of your blog and don’t yet want to spend time altering your advertising plans according to those changes, AdSense will help you achieve that freedom while letting you make an income out of whatever it is you are posting.
With affiliate marketing, you have to manually revise your advertisements by finding and pitching new relevant products; with AdSense, this job is the prerogative of Google’s bot. The bot will crawl your page, decide which category of products would sell best on it and place ads from the same categories without requiring any intervention from you.
So for all eclectic bloggers out there confused between AdSense and affiliate, AdSense will be a good program to stick to.
- If you want a sustainable income plan: Choose Affiliate Marketing
If you are a serious professional blogger and have established a niche, affiliate marketing is a way of generating reliable, consistent long-term income. Unlike the terms and conditions of AdSense that change erratically, affiliate commissions are more or less stable. Besides, the selling content you publish once (provided it’s of a high quality) will continue to get traffic and generate money for you for a long time.
For reputed and experienced bloggers in dilemma over affiliate and AdSense, going affiliate is the best strategy to adopt. Use this marketing method to make your efforts pay off for a long time.
- If you like to keep close track of how much every web page is making you: Choose Affiliate
AdSense click commissions change frequently and bloggers who were enjoying a full-time income from ads could suddenly see their income reduced to a fraction without any proper notice. The prices per click are highly volatile and based on demand, could spike up or plummet in a jiffy. Therefore, professionals who desire to make blogging a full-time job should avoid relying on AdSense alone. Add affiliate to the marketing portfolio will make the dollar flow more consistent.
So, choosing between affiliate marketing and AdSense is a tricky decision which needs to be made after careful consideration. Hope the above guide will make it easy for you to solve the dilemma and help you decide whether to go for Google AdSense or affiliate marketing.