10 Steps to Drive Bumper Traffic to your eBook
Getting traffic to your ebook is no herculean task if you did a few right things. You can get people to not just know about your ebook but also generate sufficient interest around it to enable real sales. Whatever your genre is, these simple tactics of ebook marketing will get your far. Here is all you need to do.
- Start a blog around your ebook
Dedicate a blog or a series of blog posts in your regular blog to writing about your ebook – ideally, you must start before you bring your ebook out in the market – this way, you’ll already have gained an interested audience to kickstart your sales. Do make sure your blog gives away just enough to pique curiosity while telling people what’s in store for them and giving them a sample of your writing style.
- Give it a gorgeous cover
No matter what they say, a new book does get judged by the cover before anything else. If you wish to drive maximum traffic to your ebook’s landing page, publicizing it visually on all platforms possible is a must – and the more engaging your cover, the more people will be enticed to find out about it.
We strongly recommend going to a professional designer to get the most appropriate cover that is aesthetically appealing and at the same time represents the subject and ideology of your book well. Don’t be hesitant to make an investment here – if your content is top notch, a well-designed cover will more than compensate for its price in a rather short window.
- Work on your landing page
The landing page for ebook sales is one of the key points of contact for converting a visitor into a customer. It should give concise information on what’s on offer. To design a truly effective landing page, what you need to know first is the buyer persona you are targeting – and then tailor your copy to your audience’s need.
If your book caters to more than one genre of people, for example, a travel journal that talks about both group and solo travel experiences, it will be a good idea to create two separate landing pages, one for each persona. This way, your page quickly answers the questions that that specific person is looking for.
- Promote the ebook on your website
Add a pop-up banner for your ebook on the home page of your website. This way all your visitors will instantly know of your new offering. Additionally, you must also give a link to the ebook download page, wherever relevant, in all the content you publish on the site.
- Use a combination of SEO and Google Ads to drive traffic
Make your ebook easy to find for anyone who makes a related search. You must target both organic traffic and traffic through paid ads. This is going to be a crucial step in generating awareness about your book among new users.
- Use social media extensively
Utilize as many social media channels as possible to tell the world how awesome your ebook is. You can choose to focus on one channel more than the others – for example, if your subject matter is in the domain of lifestyle, Instagram and Facebook will suit you well; if it’s politics-related, Twitter could be your numero uno choice; and if it talks about management or entrepreneurship, LinkedIn is where you should be. Make use of paid promotions if need be to enhance your reach and do so in a targeted manner.
- Use multiple channels simultaneously to sell your book
The wider your presence across all sellers, the more people will learn of you. Don’t limit your sales to only a select set of big retailers – push your book out through more of them – some might be smaller but may fetch you very good results from among their niche user base. A few sellers you could approach include: Amazon, Apple, Kobo, Scribd, Barnes & Noble, Baker & Taylor, and OverDrive.
- Wield the power of email marketing
If you haven’t been collecting email addresses and sending out regular newsletters to them, start doing that now. It’s an effective method of staying in touch with your audience and promoting any new offerings you have. Share in these newsletters excerpts from your book or a summary of what your book is all about and how it could add value to the reader’s life.
- Get authority bloggers in the relevant spheres to review your book
Industry experts or bloggers dedicated to reviewing books who already have a significant following can help you immensely in promoting your ebook. Collaborate with a handful of them for reviewing your book and publishing the review on their own platform, which you can later repost to your social pages.
- Do a press release
Write a press release and get it published across all popular news platforms that may be relevant to your subject. Do this soon after you launch the book.
Following this simple roadmap of driving traffic to your ebook will ensure that your precious content gets the exposure it deserves. Put in the requisite time and effort in the promotions and it will pay off well for a rather long time. All the best!