Good website content can work as a powerful foundation for your business or personal brand. It is one of the most important mediums to send across your message to the world. Investing thought and resources on creating web content will pay off incredibly well. Here are a few tips on creating website content that gets you exactly what you want to achieve.
1) Make Your Content Original Inside Out
While you know how heavily Google would penalize copy pasted and how you are doing a copyrights violation by doing so, even reechoing the same old ideas from other people’s content doesn’t do you much of a favor. To make your website content stand out, you need to make it unique, not just in words but in ideas as well.
A lot of content one sees around is nothing but a reproduction of something from an authority website. Doing so will only get you so far in terms of popularity. If you wish to be truly memorable, create something that expresses an original, unique opinion alongside tangible information. Keep at it long enough and you will eventually see your website reforming into an authority site, a valuable resource that people look up to.
2) Understand Your Buyers’ Personas and Write Specific Pieces Targeted at Each of Them
Your buyers or readers would most certainly be of one or more personas. Use intuition, domain knowledge, and data analytics together to figure out exactly who they are, and what each of them is looking for. Tailoring your website content and particularly email content to suit one buyer persona at a time will be a very fruitful exercise. It is likely that a few personas will be more dominant in terms of numbers and therefore more relevant overall to your business, so focus more on these. In addition to existing customers, you might be interested in attracting other types of people/buyers to your website, so write content about your product or service that describes how it could benefit these people.
3) Choose Your Headlines and Sub-headings very Carefully
Four out of five people visiting a page will only skim through the content reading just the headlines and nothing else. However much you want people to read what you painstakingly wrote and know for sure the value of that knowledge, the rough truth is that most people will only give it a quick glance.
Dealing with the situation and making the most of it will help you rise in popularity. So spend time and effort in coming up with headlines that are catchy yet informative at the same time. A great headline is extremely successful in making people click on your link wherever you out it – native ads, social media or PPC ads.
4) Support your Hypotheses with Clear, Concise and Accurate Data
Content without data is nothing but a set of hypotheses. While the selling point of an opinion piece is the uniqueness and strength of your voice, it certainly does need some sort of a validation through data points like a statistic, a pie chart or quoting of facts.
Opinions and information should flow in tandem for making your content unforgettable. And when you do share data, remember to duly credit the website or source you got it from – this is not only an ethical practice but also lets the keenest of your readers easily verify your statements for accuracy.
5) Write Content with an Aim of Providing Knowledge and Not Directly Selling
You sell the best when you are not trying to sell; or, at least, don’t make it too obvious that you are trying to sell! When you sit down to write web content, only have in mind the pursuit of educating and knowledge sharing. You should be looking at creating awareness around what your business offers. Establish yourself as an authority in the domain and the sales will follow suit.
On the other hand, if you write something that sells aggressively, a good majority of readers will walk away without subscribing or even fully reading the article. Therefore, take a while to understand how you can enhance people’s knowledge about something you are an expert of, that is, your business domain, and then create posts accordingly.
6) Incorporate Power Edits
Be an ardent follower of the philosophy, ‘never use two words when one would suffice’. Although you may, at the time of creating the first draft, just write freely without worrying about any other metric, your edits should cut out anything that’s unnecessary and makes your article sound verbose. The more succinct your writing is, the more it will engage the reader.
In addition to making your copy crisp, you should work diligently on removing any typographical or grammatical errors that may have inadvertently crept in. Powerful editing will make your website content look highly professional and reliable, thereby enhancing the value of your personal brand.
7) Keep Your Posts Updated
Your content should continue to get traffic long after you have written it. For this to happen, and for Google to keep crawling through all your web pages, you need to keep all your posts updated. If any changes have taken place since you wrote the article, you must revise the article accordingly. And even if nothing, in particular, has changed, you should still re-write a part of the article, or may be, transform the headings, so Google would see it as fresh content and would keep your rankings up. This is an inexpensive method to keep up your SEO rank and all content managers should follow it wherever possible.
8) Credit the Sources by Linking to the Source Website
Crediting a source from where you have used data or pictures is important Internet etiquette to follow. The gesture ultimately creates a win-win situation for everybody. If you are producing good quality content after taking data from the authority site, the site may in turn link back to you thereby giving you a significant SEO and link-based traffic boost.
Hope the above web content writing tips will help you write successful website content, one that is appealing to search engines and engages readers with its substance and superlative quality. Keep a tab on the latest strategies for writing web content and keep improving, you will produce a wonderful content each time.
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