Long-tail keywords are longer in length than a regular keyword and as a result, more specific and focused. For example, the long-tail version of the keyword “street style” would be “latest Parisian street style”, or “street style trend of 2019”. As expected, the shorter keyword is much more generic and would, therefore, have a lot of competition – and narrowing it down to a long-tail keyword would make it specific to your niche audience and reduce competition. Besides this, here are the top eight reasons to target long tail keywords for SEO.
1) 70% of all Google searches are based on long-tail keywords
A large volume of searches happens through expressions longer than just a word or two. Catering to these means tapping into a huge chunk of search traffic. Therefore, long tail keywords are not just advantageous but mandatory for a successful SEO strategy.
2) Specific searches are far more likely to convert
When people search for a more specific keyword they are much more likely to convert. If a sale is what you intend to have, someone looking for “thigh-high brown boots” is much stronger a lead than someone who fleetingly types “boots” in their browser. Statistics say that the conversion rate of a long-tail keyword is 2.5 times that of a regular one. So using a long-tail keyword can ultimately translate into a much higher quality of incoming traffic.
3) Long tail keywords are in sync with the latest Google algorithm of contextual searches
Google encourages web pages with a clearly laid out context, and long-tail keywords do just that. You help the search engine strengthen its search results by using them – and this subsequently leads to a better ranking of your page.
4) You can get good ideas to write a blog post on, from long-tail keywords strategy
A simple search on Google Keyword planner in your niche generates a list of long-tail keywords for you. Many of them are ripe topics to write on. This way you can easily get the keyword in your title and several times in your text besides saving a great deal of effort in brainstorming content ideas.
5) They help you create a robust conversion funnel
Following a conversion funnel is the way to go about one’s content marketing efforts. Different people enter the funnel in different stages and with the help of exact keywords catering to different customer needs, you can help lead your customers further into the funnel and ultimately get a conversion.
6) They help you answer searches made by voice assistants
Voice assistant searches are getting more and more popular with every passing day. And most of these searches happen through a longer expression, which in effect, becomes a long tail keyword. To tap into the potential of these searches, you must definitely incorporate long-tail keywords in your content.
7) They let you integrate structured data in your web pages
For quite some time, structured data has risen in importance to become a really critical factor in organic search engine rankings. Applying structured data to long-tail keywords is a sure shot method to start ranking for all your key pieces of content. This method is much more efficient than traditional SEO practices and PPC campaigns.
8) Most of your organic traffic will invariably come from long-tail keywords
A simple look at your Google Analytics dashboard will tell you that most of your incoming queries are based on long-tail keywords. The more you study your keyword research, the more sure you will be of long-tail keywords being the harbinger of traffic to your site.
This gives you numerous compelling reasons to target long-tail keywords in your content marketing strategies. Start using them immediately for a surge in organic traffic that holds great potential to convert.